How often have you heard a similar statement? This one came from a commercial for a Stick Up Bulb. Apparently they expect you to believe that they're selling a $60 product (or package of products, usually) for a third of its value.
I call cattle-excrement. If they're selling these battery-powered, portable light fixtures for $19.99, they're worth no more than $19.99. They can claim any value they like, I suppose, but the true value of something is what a buyer will pay for it, and they obviously don't expect anyone to really pay $60 for their package of two "Stick Up Bulb" light fixtures and one credit-card-sized, limited-use reading light. If they did, they'd be charging $60, not $19.99 (plus tax and shipping).
The makers of the "Stick Up Bulb" are hardly the only salesmen to use this tactic, of course. They're just the one that caught my eye when I felt the need to write an article for this week's Skeptic Circle.
Does anyone really fall for that ridiculous advertising ploy?