More Like a BS Extractor

I saw one of the most absurd infomercials I've ever seen while having breakfast this morning. It was for something called the "NutriBullet", which was described as "not a blender, not a juicer, but a Superfood Nutrition Extractor".

Sadly, it was painfully obvious that this device is just a Magic Bullet being sold under a different brand name (update: and apparently with a more powerful motor). Sadder still is that some people will probably buy the hype and pay $120 for one of these things. Ordering the Magic Bullet from a TV ad is bad enough at $100. I actually have a Magic Bullet, and it's quite useful, but I think I only paid about $50 for it at an outlet store.

But the BS content of the sales pitch was astounding.

"Unlike everyday juicers and blenders, the NutriBullet completely breaks down ingredients in to their most nutricious, most absorptive state."

Atrocious spelling aside, any decent blender or food processor will do that if you use it correctly: the NutriBullet is not doing anything that special.

And the glowing testimonials about how the NutriBullet changed people's lives! Really? You didn't change your diet in any other way or start any kind of exercise program? You only added one "NutriBlast" a day to your diet and nothing else?

My eyes almost rolled out of my head.

At least it inspired me to get off my butt and write a blog entry.